AppsScriptPulse

How Deliveroo invented Virtual Neighbourhoods in order to grow Paid Search by 166% with the help of Google Apps Script

We created a series of Google Apps scripts to group together the coordinates of every restaurant within a given neighbourhood. Next, we developed a formula to calculate the mid-point of that group of restaurants and determine the distance between the furthest apart restaurants in that neighbourhood.

This post was highlighted by Tim Leighton-Boyce and while no Apps Script code is included it’s a useful usecase of how Apps Script is helping businesses deliver.

Source: How Deliveroo invented Virtual Neighbourhoods in order to grow Paid Search by 166%

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