---
title: "How Deliveroo invented Virtual Neighbourhoods in order to grow Paid Search by 166% with the help of Google Apps Script"
author: "Martin Hawksey"
date: 2020-01-08T09:54:00+00:00
modified: 2020-01-07T09:55:05+00:00
canonical_url: https://pulse.appsscript.info/p/2020/01/how-deliveroo-invented-virtual-neighbourhoods-in-order-to-grow-paid-search-by-166-with-the-help-of-google-apps-script/
markdown_url: https://pulse.appsscript.info/p/2020/01/how-deliveroo-invented-virtual-neighbourhoods-in-order-to-grow-paid-search-by-166-with-the-help-of-google-apps-script.md
categories:
  - "Solutions"
tags:
  - "@BTassoni_Resch"
  - "deliveroo-performance-marketing"
  - "Medium"
description: "We created a series of Google Apps scripts to group together the coordinates of every restaurant within a given neighbourhood. Next, we developed a formula to calculate the mid-point of that group of restaurants and..."
---

# How Deliveroo invented Virtual Neighbourhoods in order to grow Paid Search by 166% with the help of Google Apps Script

> [https://medium.com/deliveroo-performance-marketing/how-deliveroo-invented-virtual-neighbourhoods-in-order-to-grow-paid-search-by-166-f385f615a2b3](https://medium.com/deliveroo-performance-marketing/how-deliveroo-invented-virtual-neighbourhoods-in-order-to-grow-paid-search-by-166-f385f615a2b3)
> We created a series of Google Apps scripts to group together the coordinates of every restaurant within a given neighbourhood. Next, we developed a formula to calculate the mid-point of that group of restaurants and determine the distance between the furthest apart restaurants in that neighbourhood.

This post was [highlighted by Tim Leighton-Boyce**](https://twitter.com/timlb/status/1214461682237480961) and while no Apps Script code is included it’s a useful usecase of how Apps Script is helping businesses deliver.

Source: *[How Deliveroo invented Virtual Neighbourhoods in order to grow Paid Search by 166%*](https://medium.com/deliveroo-performance-marketing/how-deliveroo-invented-virtual-neighbourhoods-in-order-to-grow-paid-search-by-166-f385f615a2b3)

---

*Published by [Martin Hawksey](https://pulse.appsscript.info/p/author/admin/) on [Pulse](https://pulse.appsscript.info/). Original article: [https://pulse.appsscript.info/p/2020/01/how-deliveroo-invented-virtual-neighbourhoods-in-order-to-grow-paid-search-by-166-with-the-help-of-google-apps-script/](https://pulse.appsscript.info/p/2020/01/how-deliveroo-invented-virtual-neighbourhoods-in-order-to-grow-paid-search-by-166-with-the-help-of-google-apps-script/)*